Intr-un fel sau altul, toti purtam ochelari

Wednesday, October 29, 2008


These Wieden&Kennedy fellows never stop to amaze me with their fresh approaches; I guess their "Embracing failure" philosophy really makes the difference. Here is their multimedia campaign for Nokia, Supernova, based on a great insight: The telephone contains a big part of your life...Click here:

This is a great communication approach of the branding process for a mature brand, focused on bonding with the target...
The campaign targets the youngsters and it really manages to depict a very appealing brand personality.

Great job, W+k's !!!
Here are the clips for promoting the project...

No comments: