The power of internet

Another great digital campaign, this time from Goodby, Silverstein who has managed to create an interesting and quite appealing approach for the US communication company Sprint Nextel: the widget site...


Basically, the site assess under the message "This is now" the easiness to "stay connected" thanks to the Sprint's wireless devices...

Sprint is going through a tough time right now, after losing a lot of its customers, according to The New York Times... So, in a such a shaky macro and micro economic context the communication becomes more than important...

Take a look at this site and see the Goodby, Silverstein approach of the matter.

I am expecting the moment when such digital projects will be implemented/created also in Romania...

Enjoy