Intr-un fel sau altul, toti purtam ochelari

Thursday, February 5, 2009

Citroen rebranding

Citroen has released today its new identity with the occasion of their 90th anniverssary. Not bad I might say... it sustains their innovation driven positioning.

The design is pretty clean and interestingly round for times when the aggressive lines are the trend... The branding has been done by Landor and it shows big time...

Very interesting is also the timing for such a step: the downturn of the car the challegers are taking actions hoping to minimize the gap...

I like it, it is in line with the brand, it adds a fresh feeling... more on this here

Wednesday, February 4, 2009

Oh yeah, this is more like a Cadbury ad

...but is just (sort of) a spoof for the Cadbury's Eyebrows commercial. Definetly better than the original :)

and here is the original, judge for yourself:

So, what's your vote?

Tuesday, February 3, 2009

Social media? What is this?!?

Via hollycow

The advertising in 2009

Here is a very interesting rapport from Futurelab on the relation agency-client.

Here is a post written in Romanian on the same subject.

Briefly, the clients and the ad agencies live quite separate worlds, just like a couple that it should have long time ago go to a couple therapist...