Intr-un fel sau altul, toti purtam ochelari

Thursday, February 5, 2009

Citroen rebranding

Citroen has released today its new identity with the occasion of their 90th anniverssary. Not bad I might say... it sustains their innovation driven positioning.

The design is pretty clean and interestingly round for times when the aggressive lines are the trend... The branding has been done by Landor and it shows big time...

Very interesting is also the timing for such a step: the downturn of the car the challegers are taking actions hoping to minimize the gap...

I like it, it is in line with the brand, it adds a fresh feeling... more on this here

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