Intr-un fel sau altul, toti purtam ochelari

Showing posts with label digital. Show all posts
Showing posts with label digital. Show all posts

Tuesday, February 3, 2009

Monday, January 12, 2009

Ladies and Gents, we live the web 3.0 times

Yes indeed... just read this article from Adweek and see the power the masses have.

This guy, David Armano, has managed to raise in 24H 15 000$ for a charity cause...VIA TWITTER!!!
This is just a little bit of what it can be done... I am waiting for the time when the internet community will be able to prevent bomb attacks and stuff like that

Sacrifice

I think by now, we (almost all know about the Whooper Sacrifce on facebook. For Those who don't know, Burger King has installed this facebook application by which one can receive a free Whooper(a sort of Burger King Big Mac) if sacrifices 10 of his/her facebook friends. Find some more info here. On twitter I was saying about this campaign that is, as far as I'm concerned, offending. I would never ever cut 10 of my facebook friends for a shitty hamburger...

that just isn't me...

Anyhow, communication wise, the Crispin Porter+Bogusky manage to use the internet's benefits to their full advantage.

If the campaign's objective is to rise awareness for Burger King , well it's a success, but it has the objective to built positive attitude for the brand, I don't know what to say... perhaps they could have done it better.
Here si the whoopersacrifice site
Just by writing this post, I added whooper and burger king as tags and I have given sone 20 min of my life to this shit...

Some interesting things about this campaign you could find here and here (is written in Romanian)

As conclusion:

Very good use of internet
Not that great subject - this sacrificing thing is just not getting to me...

I preffer this Anouk's sacrifice instead of that of BK

Thursday, January 8, 2009

check this out

(click on the title)

Thursday, November 20, 2008

Found very interesting Romanian site

This is the new Suie Paparude site, very funky approach done by some pretty cool guys from Atelier105.

Enjoy!!!

Tuesday, November 4, 2008

How to do an efficient&involving election campaign

This is really involving, I think that this is a campaign that really makes you value the worth of your vote...made by the Obama's superprofessional marketing staff



Here in Romania, we are approaching Parliament election and I think that something like this with the message "go to vote" is more than necessary...

Thursday, October 30, 2008

The power of internet

Another great digital campaign, this time from Goodby, Silverstein who has managed to create an interesting and quite appealing approach for the US communication company Sprint Nextel: the widget site...


Basically, the site assess under the message "This is now" the easiness to "stay connected" thanks to the Sprint's wireless devices...

Sprint is going through a tough time right now, after losing a lot of its customers, according to The New York Times... So, in a such a shaky macro and micro economic context the communication becomes more than important...

Take a look at this site and see the Goodby, Silverstein approach of the matter.

I am expecting the moment when such digital projects will be implemented/created also in Romania...

Enjoy

Thursday, March 20, 2008

Twitter in Plain English

Cand am aflat de Twitter, l-am vazut ca pe inca un canal de YM, insa pare un pic mai diferit, si poate fi chiar interesant, mai ales cand ai prieteni peste tot in lume...

Mai multe date in video. Via Unplannd