Citroen rebranding

Citroen has released today its new identity with the occasion of their 90th anniverssary. Not bad I might say... it sustains their innovation driven positioning.

The design is pretty clean and interestingly round for times when the aggressive lines are the trend... The branding has been done by Landor and it shows big time...

Very interesting is also the timing for such a step: the downturn of the car industry...so the challegers are taking actions hoping to minimize the gap...

I like it, it is in line with the brand, it adds a fresh feeling... more on this here

Sacrifice

I think by now, we (almost all know about the Whooper Sacrifce on facebook. For Those who don't know, Burger King has installed this facebook application by which one can receive a free Whooper(a sort of Burger King Big Mac) if sacrifices 10 of his/her facebook friends. Find some more info here. On twitter I was saying about this campaign that is, as far as I'm concerned, offending. I would never ever cut 10 of my facebook friends for a shitty hamburger...

that just isn't me...

Anyhow, communication wise, the Crispin Porter+Bogusky manage to use the internet's benefits to their full advantage.

If the campaign's objective is to rise awareness for Burger King , well it's a success, but it has the objective to built positive attitude for the brand, I don't know what to say... perhaps they could have done it better.
Here si the whoopersacrifice site
Just by writing this post, I added whooper and burger king as tags and I have given sone 20 min of my life to this shit...

Some interesting things about this campaign you could find here and here (is written in Romanian)

As conclusion:

Very good use of internet
Not that great subject - this sacrificing thing is just not getting to me...

I preffer this Anouk's sacrifice instead of that of BK

W+K+Nokia

These Wieden&Kennedy fellows never stop to amaze me with their fresh approaches; I guess their "Embracing failure" philosophy really makes the difference. Here is their multimedia campaign for Nokia, Supernova, based on a great insight: The telephone contains a big part of your life...Click here: www.somebodyelsesphone.com

This is a great communication approach of the branding process for a mature brand, focused on bonding with the target...
The campaign targets the youngsters and it really manages to depict a very appealing brand personality.

Great job, W+k's !!!
Here are the clips for promoting the project...
Enjoy,

Everybody, let's vote

Someone had this idea to give the chance to the whole world to virtual vote in the US election. :)

Obama seems to be by far the worldwide favorite... you can move the mouse on the world countries and you can see the number of voters and their preference.

Interesting initiative, this one...


Let's see what the rest of you has to say about it here...vote, everybody!!

On branding

In the last 6 months I have been involved in a lot of branding projects and I really enjoy giving a hand in brand development...

On this subject i would like to talk a bit about what real branding is (at least from my point of view). Is it about a really great visual presence, a breath-taking slogan, or stated brand philosophy (mission, vision, values), what about a nice big logo present everywhere...

As far as I'm concerned, I can't agree with this...

Take a look at these pictures...


...this is a small sweets laboratory on Pipera Street, in Bucharest, near the place where I work. No fancy logo, no superb slogan, not even an always smiling personnel, just very, very, veeery good products... That's all.

This place is open even on Sundays until 8 pm and ALWAYS you have to wait in line to get your portion of heaven made sweets.

The word-of-mouth for this little shop is astonishing, one of the first lines I have heard about the new location where we were about to move was: "Oh, over there, near the Maria sweets shop..." and i heard referrals to this so many times that I just wanted to see what was all this fuss about...

Very good, freshly made products indeed and a real and authentic feel, in other words a natural born brand...

If you pass through Bucharest, go and visit this marvelous place. For directions, just ask any passer by about "Cofetaria Maria" :)

branding de tara...country branding

I enjoy observing the multitude of gatherings on the subject of country branding is held in Romania and at some point some "creative" concept such as "fabulospirit" see the light of day only to be obliterated by the great mass of advertising/communication/marketing specialists...

I am surprised to see that as far as I know, all the approaches were about what to say to the potential visitors...no communication whatsoever to us the Romanians (basic branding mistake)...

The communiation with/to the Romanian public is much more important today when with the help of all this social networking tools (bloguri, myspace, facebook, twitter, blip.fm etc) the ones that can disseminate the best the information, and can really build a positive brand attitude on the country are THE ROMANIANS...