Understanding consumer's mind research

Great video about researching...one of the ways it should be done



Via thehiddenpersuader

Enjoy

For those interested in qualitavite research

Here is a very interesting series of posts on qualitative research started by Katie Harris, qualitative research director at Zebra.
Basically, she announces a set of posts with the purpose to clarify issues on qual research from what the characteristics of this type of research are to the implications of qualitative research on social media...so seems to be quite interesting...

Stay tuned for more on this subject :)

Enjoy