WTF: 30,961,683

This the number of visualizations on Youtube of the song "If I were a Boy" from Beyonce... And most of all her other videos have impressive visualization figures. I am really impressed. I remember when I first saw a Destiny's Child video on MTV...I never would have thought that Beyonce would be such a success.

Ever since she has improved a lot her singing technique, she moves veeery well and the energy she puts on the songs is overhelming. Of course the marketing also is tip top ;)

Way to go, girl...

Apel la culturalizare prin twitter

Organizez in aceasta saptamana o serie de focus-grupuri pe care le si moderez cu tineri si sunt uimit de, cel putin aparenta, sete de cultura, de valori adevarate, de personaje role-models a acestora. Reiese clar presiunea sociala pe care o resimt si disconfortul creat de o realitate/societate perceputa de acestia ca fiind superficiala, egocentrista, ipocrita, in fine, numai de rau.
Tinerii, sau cel putin o parte din ei, cauta altceva si se pare ca gasesc cu greu un contrabalans la stricaciunea si platitudinea pe care o descriu cand vorbesc de societate.

M-au tot macinat toate aceste ganduri negre si resemnarea acelora care ar trebui sa aiba la cei 20-23 de ani ai lor sete de a trai si sentimentul ca au puterea de a misca muntii din loc...

In acest context gri si "jucandu-ma" pe internet, mai precis twitter, m-a "lovit" o idee: un cont de twitter care sa promoveze cultura adevarata - carti, muzici, evenimente,date despre scriitori/ganditori valorosi, - cati dintre voi stiu de Oana Orlea ?

Daca acest cont ar fi alvreunei organizatii care deja promoveaza activ cultura, cu atat mai bine.

Eu unul m-as baga sa creez contul asta si sa il cedez unui organism care sa il populeze cu update-uri de valoare...



De ce twitter?
Pentru ca:

• are viteza de propagare in timp real.
• e foarte la indemana si poti forma o comunitate activa in jurul lui
• aici scrii putin si asta eu zic ca e un lucru f bun
• se ofera o alternativa interesanta nimicurilor scrise zilnic
• twitter-ul pare populat de oameni valorosi care pot la randul lor sa recomande carti/evenimete de valoare

Asta ar fi - in cazul fericit - primul pas spre a adauga un pic de culoare viitorului care pare foarte tern si fara mari sperante pentru tinerii de azi.

Ei merita ceva mai bun.

For the love of God....

I love guitar playing, this is my hobby upon which I have already wrote some posts awhile ago. From times to times I feel like strumming my guitar with friends, remembering the good old days and having a lot of fun... I have beautiful memories about playing and a lot of stories to tell - the concerts, the adventures, the recordings, the fame :)
I would like to share my passion on guitar playing by posting a bit some excellent quality guitar performances.

Today:

Steve Vai...this guy is more than awesome when it comes to caressing a guitar. For him, the guitar is a natural extension of his and you don't have to take my word for it, just watch these two version of his masterpiece "For the love of God" breathtaking indeed...

this one is from 2005 with the Holland Metropole Orchestra


and this one is played almost ten years earlier during the G3 tour (well get to that later)


And as a bonus: the tender surrender

Ladies and Gents, we live the web 3.0 times

Yes indeed... just read this article from Adweek and see the power the masses have.

This guy, David Armano, has managed to raise in 24H 15 000$ for a charity cause...VIA TWITTER!!!
This is just a little bit of what it can be done... I am waiting for the time when the internet community will be able to prevent bomb attacks and stuff like that

Sacrifice

I think by now, we (almost all know about the Whooper Sacrifce on facebook. For Those who don't know, Burger King has installed this facebook application by which one can receive a free Whooper(a sort of Burger King Big Mac) if sacrifices 10 of his/her facebook friends. Find some more info here. On twitter I was saying about this campaign that is, as far as I'm concerned, offending. I would never ever cut 10 of my facebook friends for a shitty hamburger...

that just isn't me...

Anyhow, communication wise, the Crispin Porter+Bogusky manage to use the internet's benefits to their full advantage.

If the campaign's objective is to rise awareness for Burger King , well it's a success, but it has the objective to built positive attitude for the brand, I don't know what to say... perhaps they could have done it better.
Here si the whoopersacrifice site
Just by writing this post, I added whooper and burger king as tags and I have given sone 20 min of my life to this shit...

Some interesting things about this campaign you could find here and here (is written in Romanian)

As conclusion:

Very good use of internet
Not that great subject - this sacrificing thing is just not getting to me...

I preffer this Anouk's sacrifice instead of that of BK

Controversial ads

Sex, norespect, attitude, boldness...you name it: here - 50 of the most controversial ads

Innovate creatively

A few are talking more and more about the active use of communication mediums. Here is a great example of what I think this means.

You could see these in Beirut, Lebanon

The ad is for this hair product Koleston and the message is quite clear: Koleston uses natural ingredients...

This is a really compelling way to get your message through. And, yeah, you have to have such a gorgeous panoramic view to use...

But still, clever work

More on this here
And even more here

check this out

(click on the title)

Hello pe 2009

Salutari everybody, urari pt 2009 cred ca ati primit destule, asa ca trec direct la subiect si intoduc in scena o prezentare care merita click-uita a lui Gareth Kay, planner la Modernista!.
Aici el vorbeste despre cum publicitatea ar trebui reconfiguata pentru a fi de un real folos in cresterea unui brand. Intr-o lume ideala, omul are dreptate, nu cred ca e cineva care sa il contrazica, mai ales ca intr-un fel sau altul multi sunt(em) cei care simt ca ar trebui sa "faca mai mult" in calitatea lor de oameni de comunicare...

Planning Needs Some Planning

View SlideShare presentation or Upload your own. (tags: strategy advertising)

Enjoy