I enjoy observing the multitude of gatherings on the subject of country branding is held in Romania and at some point some "creative" concept such as "fabulospirit" see the light of day only to be obliterated by the great mass of advertising/communication/marketing specialists...
I am surprised to see that as far as I know, all the approaches were about what to say to the potential visitors...no communication whatsoever to us the Romanians (basic branding mistake)...
The communiation with/to the Romanian public is much more important today when with the help of all this social networking tools (bloguri, myspace, facebook, twitter, blip.fm etc) the ones that can disseminate the best the information, and can really build a positive brand attitude on the country are THE ROMANIANS...
Tuesday, August 19, 2008
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment