... a word that is overused and in the same time so apropriate for a lot of contexts...
Thursday, April 17, 2008
Monday, April 7, 2008
Friday, April 4, 2008
Unde-s multi...si mai e si cap...puterea creste
Am vazut la Stefan Stroe pe blog rezultatele pentru poll-ul organizat de el: "Cel mai coerent brand din Romania". Felicitari Sprite pentru apreciarea publicului.
Totusi, ceea ce m-a frapat a fost faptul ca pe locul trei se afla brandul de coniac Unirea :)
Notorietatea acestui rachiu cu aroma de brandy este de-a dreptul extraordinara. Mie unul nu mi se pare ca neaparat coerenta in comunicare il plaseaza pe acel loc trei...de acord aceasta (coerenta) exista, insa avand in vedere ca intreaga campania a insemnat vreo 5-6 clipuri TV, nici nu prea avea pe unde sa se piarda linia de comunicare... Cred ca ceea ce aduce atat de sus in top acest brand este puterea comunicarii. Doar cu cateva clipuri Unirea urca mai sus decat Orange- care are un buget de marketing care ar putea cumpara majoritatea productiei de Unirea.
Ar mai fi multe de comentat despre acest "top", care este un fel de "top, top, top rusiniiicaaaa" pentru Orange, Cosmote sau Prigat...sau poate sunt eu prea dur...
Tuesday, March 25, 2008
My dream job...and they're right
Me and another 30% of the tickle test takers are supposed to be rock stars. :)
Can you think of anything better than having all eyes on you? We didn't think so! That's why your dream job is standing on stage, under the spotlight, rocking out! Not selling merch, or just playing in the opening band — no, you need to be the main event. Outgoing and personable, you thrive when you can connect with others and make a big impression. And being on stage, literally or figuratively, pushes you to be your very best.
But you don't have to be Bono or Gwen Stefani to keep working the spotlight. Just use your original flair for being the basis of your social scene and making friends wherever you work — you'll be sure to shine!
What's Your Dream Job?
My Result: Rock Star
But you don't have to be Bono or Gwen Stefani to keep working the spotlight. Just use your original flair for being the basis of your social scene and making friends wherever you work — you'll be sure to shine!
Which side of your brain is dominant...?
Seems I'd make a better copy than account planner...
Most right-brained people like you are flexible in many realms of their lives. Whether picking up on the nuances of musical concerto, appreciating the subtle details in a work of art, or seeing the world from a different perspective, right-brained people are creative, imaginative, and attuned to their surroundings.
People probably see your thinking process as boundless, and that might translate to your physical surroundings as well. Some people think of you as messier than others. It's not that you're disorganized, it's just that you might use different systems to organize (by theme, by subject, by color). Straight alphabetization and rigidly ordered folders are not typical of right-brained behavior.
You are also more intuitive than many. When it comes to reading literature, you probably prefer creative writing or fiction over nonfiction. And when it comes to doing math, you might find you enjoy geometry more than other forms like algebra.
The Brain Test
My Result: Right-brained
People probably see your thinking process as boundless, and that might translate to your physical surroundings as well. Some people think of you as messier than others. It's not that you're disorganized, it's just that you might use different systems to organize (by theme, by subject, by color). Straight alphabetization and rigidly ordered folders are not typical of right-brained behavior.
You are also more intuitive than many. When it comes to reading literature, you probably prefer creative writing or fiction over nonfiction. And when it comes to doing math, you might find you enjoy geometry more than other forms like algebra.
Friday, March 21, 2008
Meeting John Griffiths
Last evening, I attended the planners meeting at Cafepedia and I had the great chance to meet this man: John Griffiths 
...a simple man, but very insightful, willing to share his exceptional knowledge with us... He is really brilliant. More about him and his work here
All he was saying seemed to me like book quotes with all that information so well and plasticly explained. In fact was way better than a book, because one had the chance to ask the questions that no one can answer when reading some piece of paper. The time flew so quickly and I still have so many questions left unanswered... I really hope that I can meet him again...
The crowd was also very nice and I also had the chance to talk to people really interesting and interested in advertising, people, brands and planning...
This has been an extraordinary experience indeed...
...a simple man, but very insightful, willing to share his exceptional knowledge with us... He is really brilliant. More about him and his work hereAll he was saying seemed to me like book quotes with all that information so well and plasticly explained. In fact was way better than a book, because one had the chance to ask the questions that no one can answer when reading some piece of paper. The time flew so quickly and I still have so many questions left unanswered... I really hope that I can meet him again...
The crowd was also very nice and I also had the chance to talk to people really interesting and interested in advertising, people, brands and planning...
This has been an extraordinary experience indeed...
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