Monday, October 20, 2008
Journey from the train station in Craiova to my parent's house
Entered the city...
Entered the train station
Got off the train
Here are some fantastic view from the exit of the train station
Anyboby wants a "covrig"?
This is the train station
Took a cab...
that took me to the district of my childhood
Met some friends...
and had a fantastic, not at all healthy shaworma :)
Entered the train station
Got off the train
Here are some fantastic view from the exit of the train station
Anyboby wants a "covrig"?
This is the train station
Took a cab...
that took me to the district of my childhood
Met some friends...
and had a fantastic, not at all healthy shaworma :)
Friday, October 17, 2008
Mad Men vs. Real Life
Very interesting this TV series...I enjoy it even better because it dramatizes a world that one way or another I'm actually living: Advertising.
Yes, I might say that one can find some relevant insights about what the life of an ad person is, but what's really interesting is the characters' typology.
The people behind these series have really managed to capture some relevant types of ad people. Of course, there are also a great deal of other personality types as interesting as the ones presented in telling a entertaining story about the advertising world, but we are only in front of the second series...
Here are some photos where if you work in advertising you can search for the character that best suits your personality...
For more on Mad Men here
Enjoy ;)
Later edit
Great line in the 2nd episode of the 2nd series: "There's life and there's work"
And also, I've just realized there are no PR persons...hm
Yes, I might say that one can find some relevant insights about what the life of an ad person is, but what's really interesting is the characters' typology.
The people behind these series have really managed to capture some relevant types of ad people. Of course, there are also a great deal of other personality types as interesting as the ones presented in telling a entertaining story about the advertising world, but we are only in front of the second series...
Here are some photos where if you work in advertising you can search for the character that best suits your personality...
For more on Mad Men here
Enjoy ;)
Later editGreat line in the 2nd episode of the 2nd series: "There's life and there's work"
And also, I've just realized there are no PR persons...hm
Thursday, October 16, 2008
On branding
In the last 6 months I have been involved in a lot of branding projects and I really enjoy giving a hand in brand development...
On this subject i would like to talk a bit about what real branding is (at least from my point of view). Is it about a really great visual presence, a breath-taking slogan, or stated brand philosophy (mission, vision, values), what about a nice big logo present everywhere...
As far as I'm concerned, I can't agree with this...
Take a look at these pictures...
...this is a small sweets laboratory on Pipera Street, in Bucharest, near the place where I work. No fancy logo, no superb slogan, not even an always smiling personnel, just very, very, veeery good products... That's all.
This place is open even on Sundays until 8 pm and ALWAYS you have to wait in line to get your portion of heaven made sweets.
The word-of-mouth for this little shop is astonishing, one of the first lines I have heard about the new location where we were about to move was: "Oh, over there, near the Maria sweets shop..." and i heard referrals to this so many times that I just wanted to see what was all this fuss about...
Very good, freshly made products indeed and a real and authentic feel, in other words a natural born brand...
If you pass through Bucharest, go and visit this marvelous place. For directions, just ask any passer by about "Cofetaria Maria" :)
On this subject i would like to talk a bit about what real branding is (at least from my point of view). Is it about a really great visual presence, a breath-taking slogan, or stated brand philosophy (mission, vision, values), what about a nice big logo present everywhere...
As far as I'm concerned, I can't agree with this...
Take a look at these pictures...
...this is a small sweets laboratory on Pipera Street, in Bucharest, near the place where I work. No fancy logo, no superb slogan, not even an always smiling personnel, just very, very, veeery good products... That's all.
This place is open even on Sundays until 8 pm and ALWAYS you have to wait in line to get your portion of heaven made sweets.
The word-of-mouth for this little shop is astonishing, one of the first lines I have heard about the new location where we were about to move was: "Oh, over there, near the Maria sweets shop..." and i heard referrals to this so many times that I just wanted to see what was all this fuss about...
Very good, freshly made products indeed and a real and authentic feel, in other words a natural born brand...
If you pass through Bucharest, go and visit this marvelous place. For directions, just ask any passer by about "Cofetaria Maria" :)
Monday, September 8, 2008
Nu asa se face o campanie...
...sau cel putin inca ma mai amagesc ca asa nu...
Daca vreti sa vedeti despre ce este vorba click aici
Daca vreti sa vedeti despre ce este vorba click aici
Thursday, August 28, 2008
Opera Romana iese in strada
...si iata cum isi si face cunoscuta intr-un mod neconventional aceasta initiativa laudabila cu ajutorul colegilor mei de la Lowe&Partners... gasiti mai multe imagini aici
Dupa asa un efort frumos, eu zic sa va grabiti si ajungeti sambata pe esplanada din fata Operei Romane pentru ca s-ar putea sa nu mai gasiti scaune goale...La 9 incepe "cheful" de catifea
Auditie placuta!!!
Dupa asa un efort frumos, eu zic sa va grabiti si ajungeti sambata pe esplanada din fata Operei Romane pentru ca s-ar putea sa nu mai gasiti scaune goale...La 9 incepe "cheful" de catifea
Auditie placuta!!!
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