A relaxing sunday in Circului Park (Parcul Circului)

I love this place...

On branding

In the last 6 months I have been involved in a lot of branding projects and I really enjoy giving a hand in brand development...

On this subject i would like to talk a bit about what real branding is (at least from my point of view). Is it about a really great visual presence, a breath-taking slogan, or stated brand philosophy (mission, vision, values), what about a nice big logo present everywhere...

As far as I'm concerned, I can't agree with this...

Take a look at these pictures...


...this is a small sweets laboratory on Pipera Street, in Bucharest, near the place where I work. No fancy logo, no superb slogan, not even an always smiling personnel, just very, very, veeery good products... That's all.

This place is open even on Sundays until 8 pm and ALWAYS you have to wait in line to get your portion of heaven made sweets.

The word-of-mouth for this little shop is astonishing, one of the first lines I have heard about the new location where we were about to move was: "Oh, over there, near the Maria sweets shop..." and i heard referrals to this so many times that I just wanted to see what was all this fuss about...

Very good, freshly made products indeed and a real and authentic feel, in other words a natural born brand...

If you pass through Bucharest, go and visit this marvelous place. For directions, just ask any passer by about "Cofetaria Maria" :)

Nu asa se face o campanie...

...sau cel putin inca ma mai amagesc ca asa nu...

Daca vreti sa vedeti despre ce este vorba click aici

Opera Romana iese in strada

...si iata cum isi si face cunoscuta intr-un mod neconventional aceasta initiativa laudabila cu ajutorul colegilor mei de la Lowe&Partners... gasiti mai multe imagini aici








Dupa asa un efort frumos, eu zic sa va grabiti si ajungeti sambata pe esplanada din fata Operei Romane pentru ca s-ar putea sa nu mai gasiti scaune goale...La 9 incepe "cheful" de catifea

Auditie placuta!!!

branding de tara...country branding

I enjoy observing the multitude of gatherings on the subject of country branding is held in Romania and at some point some "creative" concept such as "fabulospirit" see the light of day only to be obliterated by the great mass of advertising/communication/marketing specialists...

I am surprised to see that as far as I know, all the approaches were about what to say to the potential visitors...no communication whatsoever to us the Romanians (basic branding mistake)...

The communiation with/to the Romanian public is much more important today when with the help of all this social networking tools (bloguri, myspace, facebook, twitter, blip.fm etc) the ones that can disseminate the best the information, and can really build a positive brand attitude on the country are THE ROMANIANS...

Doar daca va intereseaza publicitatea...

Gasiti aici un o tema de reflectie foarte interesanta in legatura cu incotro se indreapta publicitatea asta...

I'm back

OK!!!!

Dupa ceva vreme de pauza, hai sa mai bruiez si eu pe careva cu aberatiuni de la serviciu...mult de munca, lucruri facute, apoi desfacute si refacute si tot asa de vreo cateva luni incoa. A trecut peste mine si o vacanta in grecia care a fost atat de tare incat m-am intors total "depresat" in Bucurestiul asta parca tot mai galagios...