The power of internet

Another great digital campaign, this time from Goodby, Silverstein who has managed to create an interesting and quite appealing approach for the US communication company Sprint Nextel: the widget site...


Basically, the site assess under the message "This is now" the easiness to "stay connected" thanks to the Sprint's wireless devices...

Sprint is going through a tough time right now, after losing a lot of its customers, according to The New York Times... So, in a such a shaky macro and micro economic context the communication becomes more than important...

Take a look at this site and see the Goodby, Silverstein approach of the matter.

I am expecting the moment when such digital projects will be implemented/created also in Romania...

Enjoy

W+K+Nokia

These Wieden&Kennedy fellows never stop to amaze me with their fresh approaches; I guess their "Embracing failure" philosophy really makes the difference. Here is their multimedia campaign for Nokia, Supernova, based on a great insight: The telephone contains a big part of your life...Click here: www.somebodyelsesphone.com

This is a great communication approach of the branding process for a mature brand, focused on bonding with the target...
The campaign targets the youngsters and it really manages to depict a very appealing brand personality.

Great job, W+k's !!!
Here are the clips for promoting the project...
Enjoy,

Everybody, let's vote

Someone had this idea to give the chance to the whole world to virtual vote in the US election. :)

Obama seems to be by far the worldwide favorite... you can move the mouse on the world countries and you can see the number of voters and their preference.

Interesting initiative, this one...


Let's see what the rest of you has to say about it here...vote, everybody!!

Dave...Ogilvy Dave...

Laudabila initiativa celor de la Ogilvy Grecia - punctarea intr-un mod viral a aniversarii lor - , insa nu stiu ce sa zic despre executia in sine...

Judecati si voi:


I only add: Happy birthday, Ogily Worldwide

Funny History Lesson

This guy, Eddie Izzard, is really something. A lot of insightful infos on history and all put together in such a charismatic way... More about him here (it is written in Romanian).

Enjoy...

Mad Men characters twittering away...

That's some surprise...or not...Everybody is mad about Mad Men...just check out the twitter links in this post from Adland... We are living in a crazy crazy world

It could also be a very clever marketing gimmick

I don't really feel like working...

Journey from the train station in Craiova to my parent's house

Entered the city...Entered the train stationGot off the trainHere are some fantastic view from the exit of the train stationAnyboby wants a "covrig"?
This is the train station
Took a cab...
that took me to the district of my childhoodMet some friends... and had a fantastic, not at all healthy shaworma :)

Mad Men vs. Real Life

Very interesting this TV series...I enjoy it even better because it dramatizes a world that one way or another I'm actually living: Advertising.

Yes, I might say that one can find some relevant insights about what the life of an ad person is, but what's really interesting is the characters' typology.

The people behind these series have really managed to capture some relevant types of ad people. Of course, there are also a great deal of other personality types as interesting as the ones presented in telling a entertaining story about the advertising world, but we are only in front of the second series...

Here are some photos where if you work in advertising you can search for the character that best suits your personality...

For more on Mad Men here

Enjoy ;)

Later edit
Great line in the 2nd episode of the 2nd series: "There's life and there's work"
And also, I've just realized there are no PR persons...hm

A relaxing sunday in Circului Park (Parcul Circului)

I love this place...

On branding

In the last 6 months I have been involved in a lot of branding projects and I really enjoy giving a hand in brand development...

On this subject i would like to talk a bit about what real branding is (at least from my point of view). Is it about a really great visual presence, a breath-taking slogan, or stated brand philosophy (mission, vision, values), what about a nice big logo present everywhere...

As far as I'm concerned, I can't agree with this...

Take a look at these pictures...


...this is a small sweets laboratory on Pipera Street, in Bucharest, near the place where I work. No fancy logo, no superb slogan, not even an always smiling personnel, just very, very, veeery good products... That's all.

This place is open even on Sundays until 8 pm and ALWAYS you have to wait in line to get your portion of heaven made sweets.

The word-of-mouth for this little shop is astonishing, one of the first lines I have heard about the new location where we were about to move was: "Oh, over there, near the Maria sweets shop..." and i heard referrals to this so many times that I just wanted to see what was all this fuss about...

Very good, freshly made products indeed and a real and authentic feel, in other words a natural born brand...

If you pass through Bucharest, go and visit this marvelous place. For directions, just ask any passer by about "Cofetaria Maria" :)